HSBC has been criticised for an advertising campaign that claims the UK “is not an island”.
Thousands of people have reacted on social media, with some claiming the adverts are anti-Brexit.
Included is how much Britons enjoy sipping coffee from Colombia, watching movies made in the US, and assembling furniture flat-packed in Sweden.
Region-specific posters have also been produced for major cities like London and Manchester, which feature references to Wimbledon and the formation of Oasis.
The “We Are Not An Island” campaign comes a year after the bank introduced “Together We Thrive”, which also aimed to celebrate diversity and multiculturalism in the UK.
Both campaigns have starred comedian and actor Richard Ayoade.
But the new adverts – also featured in newspapers, on bus stops and train platforms – have come in for criticism over claims they harbour anti-Brexit sentiment at a crucial time.
Patrick O’Flynn, a pro-Leave MEP for the East of England, tweeted that the campaign was “really odd and ideologically aggressive”, adding that he was “glad I am not an HSBC customer”.
Another critic, Isle of Wight MP Bob Seely, responded to the advert by questioning whether Brexit could mean “higher standards for banking”.
And Vince Cordall replied to the video with: “Yes, we are part of something bigger. It’s called the world and it’s about time we stopped naval gazing about the demise of the EU and started to appreciate the bigger picture.”
Others have been far more receptive to the adverts, which were created by agency J Walter Thompson.
Teacher Pablo Reyes Barbosa tweeted that the poster was “class”, Adam Hebden said it was “uplifting”, and it was hailed by Jack Powell as “an amazing ad” that “captures the global nature of our country”.
Sky News has contacted HSBC for comment over the adverts, which according to marketing website Campaign have been designed to “celebrate elements of British life that are indebted to the nation’s connections to the wider world”.
HSBC has its global headquarters in Canary Wharf in London, but in the aftermath of the 2016 referendum threatened to move large swathes of its workforce overseas depending on the outcome of Brexit negotiations.
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